Senior Data Scientist - (MMM Knowledge)

Company Description

Blend360 is a world class marketing, analytics, and technology company that delivers the best results for our clients. Our primary focus is Data Sciences; leveraging data and applied mathematics to solve our clients’ business challenges. Blend360 is known for our exceptional people, our get-it-done mentality, and delivering high impact and sustainable results. If you love to solve difficult problems and deliver results; if you like to learn new things and apply innovative, state-of-the-art methodology, join us at Blend360.

Job Description

• Work with practice leaders and clients to understand business problems, industry context, data sources, potential risks, and constraints 
• Problem-solve with practice leaders to translate the business problem into a workable Data Science solution; propose different approaches and their pros and cons  
• Develop a project plan including milestones, dates, owners, and risks and contingency plans 
• QA MMM input and output data sets. Translate datasets from human generated XLS to formats for MMM input. Translate MMM output to human readable outputs such as XLS and ppt.

• QA data. Answer MMM questions from the marketing, category, channel, and merchandizing teams with the help of the Neustar MMM data scientists.

• Typically, data are from a wide variety of sources, internal and external, and manipulated using SQL, spark, and Cloud big data technologies 
• Assemble large, complex data sets from client and external sources that meet functional business requirements. 
• Build analytics tools to provide actionable insights into customer acquisition, operational efficiency, and other key business performance metrics.  
• Perform data cleaning/hygiene, data QC, and integrate data from both client internal and external data sources on Advanced Data Science Platform. Be able to summarize and describe data and data issues  
• Conduct statistical data analysis, including exploratory data analysis, data mining, and document key insights and findings toward decision making 
• Train, validate, and cross-validate predictive models and machine learning algorithms using state of the art Data Science techniques and tools 
• Document predictive models/machine learning results that can be incorporated into client-deliverable documentation 
• Assist client to deploy models and algorithms within their own architecture 

Qualifications

• MS degree in Statistics, Math, Data Analytics, or a related quantitative field 
• 2+ years Professional experience in Advanced Data Science, such as predictive modeling, statistical analysis, machine learning, text mining, geospatial analytics, time series forecasting, optimization 
• Strong Communication Skills and the ability to work under tight deadlines
• Sufficient high-level knowledge of MMM input and output formats and how MMM works
• Strong SQL, Python and Excel skills
• Proven ability to deploy machine learning models from the research environment (Jupyter Notebooks) to production via procedural or pipeline approaches 
• Strong SQL, Python and Excel.
• Ability to interpret MMM output.  
• Ability to work in PST 
• Experience with spark and data-frames in PySpark or Scala 
• Strong problem-solving skills; ability to pivot complex data to answer business questions. Proven ability to visualize data for influencing. 
• Comfortable with cloud-based platforms (AWS, Azure, Google) 
• Experience with Google Analytics, Adobe Analytics, Optimizely a plus