Data Analyst - Digital Marketing

Job Description

Wynn Resorts is seeking a skilled Data Analyst to join our dynamic Marketing Department. The ideal candidate will be proficient in data analysis, segmentation, and reporting techniques to support various marketing initiatives. The Data Analyst will play a crucial role in optimizing marketing strategies, enhancing revenue generation, and leveraging data insights to drive business growth.

Job Responsibilities:

• Support the Marketing Department in the areas of budgeting, marketing audience list segmentation, performance analysis, reporting, data modeling, revenue enhancement & data mining.
• Present information to the Marketing Team and provide strategy recommendations based upon analysis.
• Collaborate with the Digital Media Team on channel performance and determine opportunities for optimization and new audience segmentation use cases.
• Maintain ongoing key performance reporting as well as answering more difficult questions through advanced data mining techniques.
• Collaborate with external partners on new Google Analytics 4 account setup.
• Provide and initiate ad-hoc analyses to answer key business questions and explain trends/anomalies.
• Setup and utilize Segment CDP. This will include setting up Sources and Destinations, Persona Management, Audience Segmentation, and more.

Qualifications

• Bachelor's degree (preferably in marketing, finance, or other business related field).
• Two to three years in an analytical marketing role preferred.
• Minimum computer skills required include proficiency in Excel, Word, PowerPoint & MS Access.
• Comfortable with database querying tools such as SQL Server & MySQL required.
• Previous experience with Opera preferred.
• Previous experience using Segment or similar CDP.
• Google Analytics experience preferred.
• Proficient in creating data visualizations in Tableau
• Experience using Python, R, or other coding languages to perform analysis.
• Experience using Snowflake, Google BigQuery or other data warehouses.
• Comfortable working autonomously.
• Must be 21 years of age or older.

Additional Information

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.