Executive, CRM & Data Analytic

Roles and responsibilities

CRM & Data Analytic

• Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.
• Leverage CRM tools to analyse customer database, derive insights and execute recommendations together with cross functional team.
• To be the data custodian for the brand. Maintain, monitor, and ensure customer database is updated in line with internal data quality policy.
• Support leads assignment and monitor follow-up tasks closely by the sales team.
• Generate and analyse CRM campaign result, draw insights and propose data-driven ideas and recommendations.
• Identify and propose suitable target audiences / segments for sales / aftersales marketing campaigns.
• Plan and build customer journeys in SFMC
• Identify and extract target database on SFMC
• Set up and schedule eDM blast
• Customer Interaction Centre Management

Day-to-day operations

• Leads assignment for Sales team.
• Customer account creation for new leads.
• Campaign tagging for customers account.
• Customer profiling, data mining and customer need analysis
• Assist with events such as sending of invitation, confirmation, registration and ensuring target attendance is met.
• Track, generate and analyse weekly sales funnel and campaigns reports.

Job Requirements:

• Diploma/Degree holders in Marketing / CRM / Business Administration.
• 1-2 years of Marketing/CRM-related experience.
• Knowledge of CRM principles and customer journeys.
• Meticulous and well-organised with the ability to multitask under pressure.
• Takes initiative to lead projects and improve job processes.
• Agile and keen to learn new skills.
• Peoples oriented mindset.
• Keen interest in CRM & Data Visulisation platform such as Salesforce, SFMC, GDMS and / or Tableau
• Comfortable in CRM technical aspects such as integration, API and etc.
• 5 days week, Alexandra

All Successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

Kindly email your resume in a detailed Word format to ashley@peopleprofilers.com

We regret that only shortlisted candidates will be notified

People Profilers Pte Ltd

Tel: 6950 9753

EA Registration Number: R1111375

EA licence number 02C4944

EA Personnel: Lee Hui En Ashley